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Traditional Buying Process
RE/MAX sales agents have always been committed to providing excellent service to all of their customers. That is why the traditional real estate buying process has worked successfully for so many years.

The Traditional method of purchasing a property works like this: under the current state laws, both the real estate agent who lists the property and the agent who sells it are working for the seller.If you are using the traditional method, your RE/Max sales agent will:

• Treat you honestly and fairly.
• Provide information on available properties.
• Provide resource information in response to your specific inquiries.
• Schedule appointments and accompany you on the tour of properties.
• Disclose “material facts” about the property and its habitability.
• Orient you to current market conditions.
• Explain local real estate practices and procedures.
• Provide community data.
• Respond honestly and accurately to questions concerning the property.
• Assist you in submitting an offer to purchase.
• Accompany you to the closing of your property and assist you throughout the process.

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Buyer Representation
As real estate transaction have become more and more complicated, some buyers have expressed a desire for an additional level of service, one in which the agent represents them exclusively, not the seller. Therefore, Buyer Representation is requested.In addition to all services available through the “Traditional Buying Process”, Buyer Agency offers the following exclusive services to the Buyer:

• Show you properties on the MLS and more, such as those for sale by owner.
• Reveal any known concessions or willingness of a seller to accept a lower price and the urgency of a seller to dispose of the property.
• Research and provide market data to determine the value of the property.
• Represent YOU in the purchase negotiations.
• Work to obtain the lowest price and best terms for YOU
• Work in the best interest of YOU, the buyer.Buyer Representation can be especially helpful to any buyer who feels the need for additional support through the purchase process.

First-time home buyers, busy professionals, and families moving to town from other cities, have found this service beneficial.

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Terms You Should Understand

Buyer Representation/Agency:
Buyer can retain a broker to act as an agent representing them. The broker/agent then represents the interests of the buyer, not the seller. The buyer broker, and all sales people working with the buyer broker, are obligated to treat all parties fairly, but represent the buyer’s interests and owe duties of loyalty and faithfulness to the buyer.

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Seller Agency:
A seller broker is an agent only of the seller, not the buyer. The seller broker, and sales people working with a seller broker, are representing the seller’s interests and owe duties of loyalty and faithfulness to the seller, but are obligated to treat all parties fairly.

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Dual Agency or Multiple Representation:
A broker may act as agent for both buyer and seller. A broker may act as a disclosed dual agent only if both seller and buyer consent to the dual agency. A broker acting as a dual agent represents both buyer and seller and has the duties under state law to reveal material facts regarding the property, to treat all parties honestly and fairly to perform duties for both parties with reasonable care and skill. It is the dual agent’s duty to explain the advantages and disadvantages of any submitted written proposals; however this will be limited by dual agent’s duty not to disclose either party’s position on price, terms, or other confidential information which might impact the transaction, unless required by law.

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Advantages of Working with One Agent
• You become familiar with how the agent works.
• You can place confidence in the agent’s ability.
• You develop rapport necessary to communicate easily.
• Agent comes to understand your particular needs.
• Agent can afford to make a commitment in time and effort because he can feel assured of making a sale.

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© Jim Prey , REALTOR®, QSC, CRS, ABR, GRI
RE/MAX of Wausau